What’s Old Is New: Rediscovering ClickBank’s Roots |
- What’s Old Is New: Rediscovering ClickBank’s Roots
- What You Know Is Worth More Than You Think
- Nearly Everyone Is an Expert in Something
- The Quiet Revolution in the Publishing Industry
| What’s Old Is New: Rediscovering ClickBank’s Roots Posted: 17 Feb 2013 04:01 PM PST 15 years ago, when ClickBank first began, it pioneered many online innovations. It empowered individuals to sell digital products online. It tapped into the collective power of the Internet by incentivizing affiliates to help find customers and drive sales. It innovated online fraud detection to protect vendors and their products. Over the years, thanks to these innovations, thousands of people have turned to ClickBank to build online information businesses–collectively creating over 60,000 products. Late last year, we began mapping out where we wanted to take ClickBank in the future. In many ways, these discussions helped bring us back to our roots. Since 1998, ClickBank has really been the go-to destination for people that want to monetize their knowledge and expertise–where everyday experts have turned to transform their know-how into a small business. These infopreneurs have been able to use the power of ClickBank to grow their businesses and leverage our 100,000 strong affiliate network to get their products in front of people willing to pay for them. We realized our future was in helping even more infopreneurs start and create successful information businesses. We also realized that we had some amazing assets at our disposal–15 years of empirical data on what it takes to build successful, profitable information businesses. We started digging into that data, examining the approaches that have worked really well for our vendors…and the approaches that don’t. This research allowed us to reveal the most effective strategies and tactics for building information businesses. And what we uncovered allowed us to develop a blueprint for infopreneurs to follow that will give them the greatest chance of success. The blueprint we developed is the key to many of the new things you see on ClickBank today. Our New Website The guide we created is incredibly content rich — including over 2 hours of videos and companion study guides that remove much of the guesswork from how to get started, develop products, reach and retain customers, increase conversions and grow your business. The ClickBank Powered Platform It’s an all-in-one subscription-based offering that gives you everything you need to create, grow, optimize and run an information business. Infopreneurs no longer have to cobble together a bunch of other tools just to begin selling their products through ClickBank. Hosting, web page development, email broadcasts and nurturing campaigns, blog articles, product delivery…even secure pages and membership functionality are packaged together in a single easy-to-use solution. And it’s built around the blueprint we’ve developed and guides infopreneurs step-by-step to give them the greatest chance for success. Our New Knowledge Base Many of us have been pulling some rather late nights to get all this ready and we’re excited to finally share it with world. But with all that we’ve put together, we’re even more excited about where our clients will now be able to take their own businesses–and ClickBank–in the future. We strongly believe that just about everyone has knowledge in their head that others value–knowledge that they can turn into an online business of their own. For 15 years, ClickBank has been helping everyday experts do just that. And with everything we’ve rolled out today, we think we’ll be able to help even more of them achieve success.  |
| What You Know Is Worth More Than You Think Posted: 15 Feb 2013 02:57 PM PST Once you know something, it's really easy to assume that everyone else knows it, too. Nothing could be further from the truth, but nonetheless, this mistaken belief prevents many would-be infopreneurs from even getting started. They might have a million-dollar information business locked-up in their brain, but because they can’t understand why someone else would actually value that information, they don’t even try. If you're in this camp, ask yourself: Why do you buy information products? You’ve probably purchased a “how to” product at some point in your life, right? A book or maybe a video? So, why did you buy it? You likely bought it because the information was going to save you time, money, or hassle. And that’s exactly why people might pay good money for what you know. After all, you’ve probably spent years gaining your knowledge and experience. Don’t you think someone could save themselves a lot of time, money, or hassle learning what you already know? Couldn’t you help them avoid a lot of costly mistakes? Couldn’t you make it easier for them to accomplish whatever they’re trying to accomplish? Of course you could. The fact is, people are eager to learn from someone who’s been there and done that—because it saves them time and money. Or, it helps them get a better result, without a lot of frustrating trial and error. Now…will people pay millions for what you know? Maybe. Or, maybe not. It's hard to say. But don't be too quick to jump to conclusions—what you know is worth more than you think.  |
| Nearly Everyone Is an Expert in Something Posted: 14 Feb 2013 03:22 PM PST One of the most satisfying things about my job here at ClickBank is that I get to see the amazing array of topics around which people have created little information businesses of their own. It's not only extremely inspiring—to me, it's proof that nearly everyone is an expert in something, and there are niche markets out there for some very unique information products. Now, I like to think that I can spot even the most obscure infopreneurial opportunities. But building an information business around exercising your face? Or beating a traffic ticket? Or getting a job on an oil rig? Or cleaning headstones at cemeteries? I doubt I could have guessed that there'd be a market for these information products, let alone experts to create them. And these are a just a few examples—there are thousands more. So, if you're questioning the value of what you might know, remember that people are looking to learn from someone who's been there and done that. Their definition of an "expert" isn't someone with a PhD or some other credential—it's someone who already knows something that they want to learn. The other takeaway here is that even if your expertise lies in something that seems very narrow or esoteric, there still might be a market for it. Leveraging the infopreneurial model, even very small markets can generate an ongoing stream of additional income.  |
| The Quiet Revolution in the Publishing Industry Posted: 14 Feb 2013 12:37 PM PST Recently, there's been a lot of hoopla about e-books and e-book marketplaces. Many in the industry are touting these developments as being "a radical disruption in the status-quo" or "a revolutionary new paradigm for how information is consumed and distributed". But what exactly is so disruptive or revolutionary about it? It's still a text-based book. It's still sold through a bookstore. It's still a one-time sale. And authors are still being kept away from their customers. For the most part, it sounds like the same old publishing model to me. And pardon the pun, but in my book, just putting an "e" in-front of something doesn't make it particularly disruptive or revolutionary. To my mind, a radical disruption or a revolutionary new paradigm is something more than simply a shift from physical to digital—it's a change in the underlying business model and power structure. So, what does the real revolution in the publishing industry look like? What are the true disruptions to the status-quo? Well, here are a few attributes that come to mind: - Content creators have a direct connection with their prospects and customers. Of course, I've just described what it means to be an infopreneur. While traditional publishers are struggling to solve the problem of "discoverability" and authors are striving for more control and earnings potential, the affiliate-driven infopreneurial model has addressed all these issues and many more. In my opinion, the real revolution in the publishing industry has been quietly marching forward for well over a decade. And ClickBank has been leading the charge.  |
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