ClickBank Blog |
| Updated Vendor Promotional Messaging Guidelines Posted: 23 Sep 2011 02:27 PM PDT In an ongoing effort to improve the buying experience for ClickBank customers, we are expanding and clarifying our Vendor Promotional Guidelines, effective immediately. These updates are in addition to the existing Vendor Promotional Messaging Guidelines implemented on August 1, 2011. New product submissions that do not meet these guidelines will not be approved, and existing Pitch Pages and sales materials must be brought into compliance as quickly as possible, or may face corrective action as detailed below. The ClickBank network compliance guidelines are designed to ensure that all clients:
To ensure customers know what to expect when purchasing a product, particularly in the e-business/e-marketing (also known as Internet marketing) category, ClickBank vendors must include clear, detailed information about the nature of their product on their Pitch Pages. Pitch Pages that promise big results for customers without being clear about the nature of the training provided or what the included software actually does (also known as "blind offers") will not be accepted for sale on the ClickBank network. For example, if the product is an Internet marketing training program, the Pitch Page should describe what the product will teach, what (if any) prior knowledge or experience is required to use the techniques covered in the training, if customers will need to spend additional money to achieve the indicated results, and so on. Examples might include: the customer needing a working knowledge of SEO techniques, needing to have an email list and autoresponder service, or being able and willing to spend money on paid traffic in order to make money with the product. Software-based products must include details about how the product functions, such as "This software will identify high-volume, low-competition keywords you can try to rank for in search results" or "This WordPress plug-in will automatically generate squeeze pages you can use to build a list and market to customers via email." We also recommend including screenshots or videos of the product itself in action so customers can better understand what they will be buying. Vague statements such as "Just enter a keyword, hit Go, and our product will do the rest!" are not acceptable, since even experienced customers have no way of knowing whether the product could reasonably accomplish the claims the vendor is making. We have found that there is a strong correlation between customer requested refunds and the use of these types of promotional methods. We will be taking corrective action on vendors not in compliance with these guidelines, up to and including Marketplace removal or account deactivation. In addition to these guidelines, we will also be closely monitoring product quality metrics such as refund and chargeback rates, and removing products from our Marketplace that do not meet these requirements. Thank you for your help in continuing to make the ClickBank Marketplace a trusted source for high-quality digital information products. By working together, we can increase customer trust and satisfaction, resulting in greater profits for everyone. Take a look at these related posts:
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