ClickBank Blog |
| Google Panda Effects on Affiliate Sites Posted: 01 Aug 2011 10:09 AM PDT Written by: Guest Author, Mark Ling Hey everyone, I’m writing this blog post for ClickBank Affiliates (and this applies to vendors too for that matter) who are concerned about the impact of Google Panda‘s update has on the way in which they should be optimizing their sites for the search engines going forward. Since February 24, Google has run several Panda updates (the most recent was Panda 2.2 on June 16, 2011). Firstly I want you to be aware that Panda is an update, not an entirely new ranking algorithm so many of the things you do to try to achieve high search engine rankings still apply as they used to. The initial Panda update did in fact affect approximately 12% of the websites in Google, however the effects were much larger than Google has stated because most of the sites that were affected were websites that rank in the top pages of Google. In addition, Google have also publicly stated on Google Webmaster Central Blog that Panda is not the only significant update that they’ve been running and that there will be more than 500 tweaks to their algorithms throughout the year. Furthermore, Google states “Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year.” What’s more, Google’s representative says, “In fact, since we launched Panda, we’ve rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. SEO is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.” Google’s representative went on to list the following as questions that one could use to assess the quality of an article or a page:
As you can see based on the questions above, Panda is an attempt for Google to assess websites that have too many low quality pages. If your site carries a Panda penalty, that doesn’t mean your site is out of Google, however it does mean that your website’s pages carry a penalty that makes it harder for them to get to the top of Google’s search results. Also remember, if you make changes to your pages based on the information above, it may take several weeks before you notice changes to your rankings as Google only runs the Panda filter periodically to calculate the values it needs (about every 5 to 7 weeks). Going forward, the key takeaway from this is that when you build your websites you need to start with your potential visitors in mind. This is a key distinction from those who have been creating websites based on highly searched for keywords and on securing low quality writers to throw up content based on those keywords. You now have to think about producing content that users actually want to read. This was always a good practice, however it has become even more important for those wanting to thrive with their affiliate sites (and vendor sites) going forward. About the Author Mark Ling is the founder of Affilorama. Visit Affilorama to gain free and instant access to over 100 hours of easy-to-follow, step by step video lessons on affiliate marketing, plus online web based tools and a community of over 150,000 members willing to help with your affiliate marketing success. Click here to visit Affilorama.
Take a look at these related posts:
 |
| You are subscribed to email updates from ClickBank Blog To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
Related Article:
0 komentar:
Posting Komentar